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Some thoughts on SEO
“SEO” (==”Search Engine Optimization”) is a term widely used to mean “getting users to your site via organic search traffic.” I don’t like the term at all. For one thing, it’s been frequently...
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Search and the social graph
Google has created a multibillion-dollar economy based on keywords. We use keywords to find things and advertisers use keywords to find customers. As Michael Arrington points out, this is leading to...
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Anatomy of a bad search result
In a post last week, Paul Kedrosky noted his frustration when looking for a new dishwasher using Google. I thought it might be interesting to do some forensics to see which sites rank highly and why....
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Google should open source what actually matters: their search ranking algorithm
Websites live or die based on how a small group of programmers at Google decide their sites should rank in Google’s main search results. As the “router” of the vast majority of traffic on the...
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News is a lousy business for Google too
There is a widespread myth that search engines have taken profits away from news websites. A few months ago, Rupert Murdoch said: “Google has devised a brilliant business model that avoids paying for...
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SEO is no longer a viable marketing strategy for startups
Many of the today’s most successful informational sites such as Yelp, Wikipedia and TripAdvisor relied heavily on SEO for their initial growth. Their marketing strategy (whether deliberate or not) was...
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Experiment: blog in Kindle book form
There is an amazing amount of useful, free information available on tech blogs for fledgling tech entrepreneurs (this list is a great place to start). I think sometimes we techies forget that this...
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Accurate contrarian theories
When Google released its search engine in 1998, its search results were significantly better than its competitors’. Many people attribute Google’s success to this breakthrough technology. But there was...
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What’s not evil: ranking content fairly *and* letting public content get indexed
Please see update at bottom Most websites spend massive amounts of time and money to get any of their pages index and ranked by Google’s search engine. Indeed, there is a entire billion dollar industry...
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Facebook’s embedded option
The best way to think of Facebook’s stock is as the sum of two businesses: the existing display ad businesses, and a probability-weighted option on a new line of business. This is how Wall Street views...
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